I am sleepy now, it is currently afternoon and I don't wanna take a nap, so that I force myself to write something, to resist against the sleepiness. Each time I sleep at noon or afternoon, I always feel dizzy and dazzle after waking up so that I almost do not sleep in the day-time. Recently, I sleep very late at night but wake up early in the morning to go to work, so that I lack of sleep. Tired! Anyway, it is what summer's meant to be.
...
There are more and more foreign firms jump into Vietnam market to launch their businesses, in all possible fields. Cannot be greater! I love it when the foreign investors come inside Vietnam in search for expanding the market and in exchange of technologies and ways of doing business. For an imminent grad like me---and many others---this is mere a good news. Many possible chances are waiting for us out there! I will be possible to work in a foreign firm in Vietnam when I am in the homeward journey after finishing the abroad life as a student.
Working for a foreign firm is always my dream, not because of the high-paid salary but for its business professionalism. I don't believe Vietnamese organizations or firms. To be honest, I don't think there is something can be considered "professional" in Vietnam up to now. To be called "professional" is not simply like you set up a company, produce something then sell them. Professionalism is not that easy, but many people often misconceive it. Anyhow, once the foreigners mingle into Vietnam, they have brought up a new fresh wind here. At least, they bring us the professionalism in doing business---what Vietnamese people still have no clue about. Thanks to them, Vietnamese people have chance to experience such professional products and services, which they cannot search for within domestics firms and organizations.
I am talking about Beeline, the new-comer who has been booming up Vietnamese telecommunication market lately.
Beeline
In the website of Beeline, they state:
VimpelCom is the Russian second largest cell-phone operator and it operates in both Middle Europe and Center Asia. The brand Beeline is rated to be one of the world top 100 brands---and to be one of top ten brands in the field of telecommunication---and its value estimated as high as 8.9 billion dollars. This says that the new-comer is a tough competitor to domestic firms like Viettel, Mobilephone and Vinaphone, three top providers in the same field in Vietnam. Co-operating with GTEL, VimpelCom has been under a contract to officially establish its business in the new market, Vietnam, as you can see above. So yeah, here comes the new mobile telecommunication provider!
Wed-design style
Once you visit Beeline, the only word you can comment is CUTE! It is so cute, and user-friendly. An eye-candy site with the clean and simple layout, decorated by very cute icons. The outstanding logo in black and yellow with the cute brand-name, Beeline, really make you feel funny. You will think of a bee, so lovely.
More than just a brilliant design, the whole structure of the site really surprises me a lot. If you are in search for detailed information about the firm, you will have not so much but the above paragraphs describe briefly about the firm minimalistic information. Very little information but quite sufficient! In short, they do not say much but people still can catch the keywords to be cognizant of them as one of the world leading companies, and it is just enough. People just need to know that the brand is world-class and it will be appreciated automatically. Great! They are the big name in the world but once talking about themselves, they are very unobtrusive!
From my point of view, they are quite wise. By half unraveling themselves, like seriocomic, they tempt people to keep learning about them. In fact, when I have a certain clue that they are world-class brand, I can't help but to keep searching more information with Google, and after half a hour reading some referencing articles, I can have a clearer view towards them. A very big brand-name with a very successful business! All come to me with astonishment, wow, the big man comes to the small pool to fish. Amazing! Now you understand my idea, by letting people self-study about them instead of giving out a fully introduction, it turns out to be the most effective way to go inside people's mind quickly and deeply. If you face a full-length article to introduce, you will be slothful to read, and eventually you forget what you have read easily.
Still, all other information about their services, tariff, prices are all sufficient and clear while being displayed in the simplest way to relax viewers' eyes. Your screen will never be flood with myriads of information coming simultaneously, everything is set into a simple structure. Very good design! If you wanna find something, you find exactly it. For example, come to the Services, they list all services offered, with very brief but sufficient descriptions!
I often evaluate a firm by its website construction because nowadays website is face of any firm where displays its identity. If the design is smart, I very much appreciate it. Here, Beeline shows us a piece of art which builds up a strong impression in visitors.
In comparison to other providers' websites like Viettel, Vinaphone and Mobilephone, you will realize the difference. It is Simplicity versus Complexity. It is the Sufficiency versus Redundancy. Sometime, Less is More. To rate the efficiency of the web-design style, Beeline is worth getting 10 out of 10. Vietnamese firms never can be as smart as the foreigners in web-designing.
Marketing Strategy
Quote from Professor Philip Kolter:
It is exactly applied to Beeline case. Since Beeline has not released in Vietnam yet, people have heard about the upcoming new telecommunication provider already. The marketing process of Beeline works really well. And then, when it comes...
It is the rule that once a new comer aims to invade into new market, they must do something to attain attention. Here, is the shocking price. Beeline, after officially operating, has made the first strategic move by offering the cheapest prices ever in Vietnam. As cheap as unprecedented and unanticipated! Many experts forecast that the new one will set a reasonable price but when the tariff is publicized, everyone is shocked! The price is nearly like free! People are delighted and eager to try the new service. As a consequence, three other big firms start to fear then end up declaring a cut in service prices in order to stay competitive. Positive reaction, but not good enough. All three firms are too naive, they just think that if they reduce the price, they will gain the customers. Stupid as they are. Marketing is not that simple!
Notwithstanding, in a interview, Mr. Alexey Blyumin, general director of GTEL Mobile, states that Beeline doesn't aim to be a low-priced provider. Their target is to become the best provider which can offer reasonable prices and great services. He says that the target customer is everyone, but prioritize the young whose ages range between 15 to 25 as the main customer segmentation.
In fact, I can see that everything Beeline has done is dedicated to the young: the cute logo , the eye-candy website, the special offer are really for the young to enjoy since they are the dynamic force in society who are willing to experience the new thing. In contrary to the oldies, who tend to be loyal and hesitant to change stuffs they are using, the young is ever-changing. And the strategy of Beeline just fits the young so well.
It isn't hard to realize that Beeline marketing strategies have been being promoted in many ways; both off-line and on-line. TV ads appear periodically to intrigue people to discover; the black-and-yellow logo is available in some websites; promotion campaign; discussion topics created in online forums by future customers; and most important, all sorts of news in relation to Beeline are now ubiquitous in most Vietnamese e-magazines and even some foreign ones. Every Beeline's single move is under people's following. Beeline is too successful in gaining public attention.
To sum up, I love Beeline marketing strategy. Simple, easy, and effective. They are very professional! The interview of Mr. Alexey Blyumin makes me know that Beeline has researched about Vietnamese market quite carefully before coming inside. They have a very solid knowledge about Vietnamese market background as well as consumption habit. According to one market survey, 55% of the interviewees have a full grasp about the newly-come brand, Beeline. It is a very good signal. You can ask why Beeline could make a big impression like that? I answer, the brand.
The brand is the most valuable asset of a firm, and once be rated as the world top 100 brands, it is the guarantee of high quality. People, especially Vietnamese, all appreciate a firm if it has a famous brand so that Beeline is indubitably welcome in Vietnam! We really need a high quality service that can satisfy our demands instead of dissatisfying us like other providers have done so far.
After all, a good marketing campaign is crucial.
Why Vietnam?
As I have heard, Beeline claims to invest 1.8 billion dollars into Vietnamese market.
The first reason is to expand the market, of course. Vietnamese telecommunication market is very potential. With the population of 86 millions (2008) while 55% of those are ones who use mobile phones, it is an attractive amount to every investors. Moreover, the age of people using mobile phone in Vietnam has dramatically rejuvenated; we can see the children in the secondary school use phones becoming more and more popular. Even in some isolated cases , pupils in primary school are equipped hand-held devices by their parents in order for them to surveil. All of those tell that the percentage of people are, and will be, using mobile phone is going to spectacularly increase for a few upcoming years. It is the promising chance for a mobile telecommunication service provider.
Personally, I don't think Beeline can get benefit from that highly discounting prices at first, but it doesn't matter to them. Why? Because they are have a solid financial foundation, so they will accept to get loss in income for some first periods of time. All they need now is to gain the market. Hence, in order to reap the market share, cheap price is essential. According to Vietnamese people's behavior, we all prefer what is cheap, so that I think many people will change into Beeline service quickly. It is just the first attack of the whole campaign!
Besides, due to the current situation in Vietnam, all of domestic firms are involving into irresponsible services---especially the customer care services---that deterred the customer quite seriously. Following the daily news, we can easily encounter successive articles reveal all the technical errors or the bad services that Viettel or Vinaphone or Mobilephone are giving their customers. All the stuffs like that make me feel my belief on them is effing. We are always wishing for a better service, and Beeline happens to appear just the right time!
Furthermore, Beeline is professional, and I believe other firms would be able to learn from Beeline the way to do business professionally. Beeline undertakes to fairly compete within their own capacity with other firms. It is amazing to see how small, domestic providers rival against the big obstacle.
Anticipation
Beeline is trying to gain 2%-4% of the market as the end of 2009. After, they will run a long way to set up the services in almost 60 cities in Vietnam. And, it needs time for them to be accredited.
As a personal anticipation, I believe Beeline will be successful in Vietnamese market in the near future. They will quickly dominate over others and gain the market leader position in the next few years. Why?
Well, let choose me as an example. Once I am at Vietnam, I will use Beeline immediately without any hesitation. I know that when I am served under a world-class brand, I will receive a high-quality products and services. Why I bother using bad services from domestic firms when there is a better one waiting for me there? Many young people think like me; if you are a customer, you should have customer value. You have the right to choose the service and you are worth being served by the best services. Some bad firms will never improve if there are people who are willing to compromise and keep using their bad services. Vietnamese customers should be more aggressive and decisive to choose what best suits them.
I hope that Beeline will promote Vietnamese business into a new level. Let's see how other firms imitate the top-brand.
04:26 am
090809
...
There are more and more foreign firms jump into Vietnam market to launch their businesses, in all possible fields. Cannot be greater! I love it when the foreign investors come inside Vietnam in search for expanding the market and in exchange of technologies and ways of doing business. For an imminent grad like me---and many others---this is mere a good news. Many possible chances are waiting for us out there! I will be possible to work in a foreign firm in Vietnam when I am in the homeward journey after finishing the abroad life as a student.
Working for a foreign firm is always my dream, not because of the high-paid salary but for its business professionalism. I don't believe Vietnamese organizations or firms. To be honest, I don't think there is something can be considered "professional" in Vietnam up to now. To be called "professional" is not simply like you set up a company, produce something then sell them. Professionalism is not that easy, but many people often misconceive it. Anyhow, once the foreigners mingle into Vietnam, they have brought up a new fresh wind here. At least, they bring us the professionalism in doing business---what Vietnamese people still have no clue about. Thanks to them, Vietnamese people have chance to experience such professional products and services, which they cannot search for within domestics firms and organizations.
I am talking about Beeline, the new-comer who has been booming up Vietnamese telecommunication market lately.
Beeline
In the website of Beeline, they state:
Being the joint venture established in 8th July 2008 under the cooperation agreement between Vietnam’s GTEL Corporation & VimpelCom, the leading integrated telecommunications operator in Eastern Europe & Central Asia, GTEL Mobile Joint Stock Company aims to provide GSM/EDGE voice & data services to cover all Vietnam with over 86 million people. This establishment was initiated from the Principal Agreement to establish a mobile telecommunications joint venture in Vietnam under the name of GTEL Mobile signed with Vimpelcom Corporation. GTEL Mobile is not only a business enterprise purely but also the international combination aiming to bring Vietnamese people a new trend and style in telecommunications industry.
GTEL Mobile has also cooperated with different branded Telecommunications companies all over the world such as: Alcatel Lucent, Ericsson, Huawei, Comverse, Avaya and Comverse & IBM to deploy its GSM network.
GTEL Mobile will use “Beeline VN” as the brand-name to launch in the Vietnamese Telecommunications market.
VimpelCom is the Russian second largest cell-phone operator and it operates in both Middle Europe and Center Asia. The brand Beeline is rated to be one of the world top 100 brands---and to be one of top ten brands in the field of telecommunication---and its value estimated as high as 8.9 billion dollars. This says that the new-comer is a tough competitor to domestic firms like Viettel, Mobilephone and Vinaphone, three top providers in the same field in Vietnam. Co-operating with GTEL, VimpelCom has been under a contract to officially establish its business in the new market, Vietnam, as you can see above. So yeah, here comes the new mobile telecommunication provider!
Wed-design style
Once you visit Beeline, the only word you can comment is CUTE! It is so cute, and user-friendly. An eye-candy site with the clean and simple layout, decorated by very cute icons. The outstanding logo in black and yellow with the cute brand-name, Beeline, really make you feel funny. You will think of a bee, so lovely.
More than just a brilliant design, the whole structure of the site really surprises me a lot. If you are in search for detailed information about the firm, you will have not so much but the above paragraphs describe briefly about the firm minimalistic information. Very little information but quite sufficient! In short, they do not say much but people still can catch the keywords to be cognizant of them as one of the world leading companies, and it is just enough. People just need to know that the brand is world-class and it will be appreciated automatically. Great! They are the big name in the world but once talking about themselves, they are very unobtrusive!
From my point of view, they are quite wise. By half unraveling themselves, like seriocomic, they tempt people to keep learning about them. In fact, when I have a certain clue that they are world-class brand, I can't help but to keep searching more information with Google, and after half a hour reading some referencing articles, I can have a clearer view towards them. A very big brand-name with a very successful business! All come to me with astonishment, wow, the big man comes to the small pool to fish. Amazing! Now you understand my idea, by letting people self-study about them instead of giving out a fully introduction, it turns out to be the most effective way to go inside people's mind quickly and deeply. If you face a full-length article to introduce, you will be slothful to read, and eventually you forget what you have read easily.
Still, all other information about their services, tariff, prices are all sufficient and clear while being displayed in the simplest way to relax viewers' eyes. Your screen will never be flood with myriads of information coming simultaneously, everything is set into a simple structure. Very good design! If you wanna find something, you find exactly it. For example, come to the Services, they list all services offered, with very brief but sufficient descriptions!
I often evaluate a firm by its website construction because nowadays website is face of any firm where displays its identity. If the design is smart, I very much appreciate it. Here, Beeline shows us a piece of art which builds up a strong impression in visitors.
In comparison to other providers' websites like Viettel, Vinaphone and Mobilephone, you will realize the difference. It is Simplicity versus Complexity. It is the Sufficiency versus Redundancy. Sometime, Less is More. To rate the efficiency of the web-design style, Beeline is worth getting 10 out of 10. Vietnamese firms never can be as smart as the foreigners in web-designing.
Marketing Strategy
Quote from Professor Philip Kolter:
Selling starts only when you have a product. Marketing starts before a product exists
It is exactly applied to Beeline case. Since Beeline has not released in Vietnam yet, people have heard about the upcoming new telecommunication provider already. The marketing process of Beeline works really well. And then, when it comes...
Remaining the principles based on such keywords as "brightness”, “friendliness”, “effectiveness”, and “simplicity” and “positive emotions” which has captured people’s hearts and minds all over the world, Beeline VN is expected to be the best friend of all our customers. With our slogan “live on the bright side”, we desire to bring a new trend and brighter life to all our customers as well as to win their sympathy and their love to make them choose us as their heart - friend. We also desire to bring our customer a new inspiration and to help them link with each other and to the world.
Like other Beeline brand name licensed in other countries, Beeline VN maintains our brand core value as followings:
- Close and ready to help: Our goal is to listen to all needs of our customers and to serve them at our best efforts.
- Easy: Our products are simple and clear. It’s also quickly and easily to use and understand.
- Fascinating and inspiring: We always go ahead. We are interesting, we are able to carry out and support interest of clients.
It is the rule that once a new comer aims to invade into new market, they must do something to attain attention. Here, is the shocking price. Beeline, after officially operating, has made the first strategic move by offering the cheapest prices ever in Vietnam. As cheap as unprecedented and unanticipated! Many experts forecast that the new one will set a reasonable price but when the tariff is publicized, everyone is shocked! The price is nearly like free! People are delighted and eager to try the new service. As a consequence, three other big firms start to fear then end up declaring a cut in service prices in order to stay competitive. Positive reaction, but not good enough. All three firms are too naive, they just think that if they reduce the price, they will gain the customers. Stupid as they are. Marketing is not that simple!
Notwithstanding, in a interview, Mr. Alexey Blyumin, general director of GTEL Mobile, states that Beeline doesn't aim to be a low-priced provider. Their target is to become the best provider which can offer reasonable prices and great services. He says that the target customer is everyone, but prioritize the young whose ages range between 15 to 25 as the main customer segmentation.
In fact, I can see that everything Beeline has done is dedicated to the young: the cute logo , the eye-candy website, the special offer are really for the young to enjoy since they are the dynamic force in society who are willing to experience the new thing. In contrary to the oldies, who tend to be loyal and hesitant to change stuffs they are using, the young is ever-changing. And the strategy of Beeline just fits the young so well.
It isn't hard to realize that Beeline marketing strategies have been being promoted in many ways; both off-line and on-line. TV ads appear periodically to intrigue people to discover; the black-and-yellow logo is available in some websites; promotion campaign; discussion topics created in online forums by future customers; and most important, all sorts of news in relation to Beeline are now ubiquitous in most Vietnamese e-magazines and even some foreign ones. Every Beeline's single move is under people's following. Beeline is too successful in gaining public attention.
To sum up, I love Beeline marketing strategy. Simple, easy, and effective. They are very professional! The interview of Mr. Alexey Blyumin makes me know that Beeline has researched about Vietnamese market quite carefully before coming inside. They have a very solid knowledge about Vietnamese market background as well as consumption habit. According to one market survey, 55% of the interviewees have a full grasp about the newly-come brand, Beeline. It is a very good signal. You can ask why Beeline could make a big impression like that? I answer, the brand.
The brand is the most valuable asset of a firm, and once be rated as the world top 100 brands, it is the guarantee of high quality. People, especially Vietnamese, all appreciate a firm if it has a famous brand so that Beeline is indubitably welcome in Vietnam! We really need a high quality service that can satisfy our demands instead of dissatisfying us like other providers have done so far.
After all, a good marketing campaign is crucial.
Why Vietnam?
As I have heard, Beeline claims to invest 1.8 billion dollars into Vietnamese market.
The first reason is to expand the market, of course. Vietnamese telecommunication market is very potential. With the population of 86 millions (2008) while 55% of those are ones who use mobile phones, it is an attractive amount to every investors. Moreover, the age of people using mobile phone in Vietnam has dramatically rejuvenated; we can see the children in the secondary school use phones becoming more and more popular. Even in some isolated cases , pupils in primary school are equipped hand-held devices by their parents in order for them to surveil. All of those tell that the percentage of people are, and will be, using mobile phone is going to spectacularly increase for a few upcoming years. It is the promising chance for a mobile telecommunication service provider.
Personally, I don't think Beeline can get benefit from that highly discounting prices at first, but it doesn't matter to them. Why? Because they are have a solid financial foundation, so they will accept to get loss in income for some first periods of time. All they need now is to gain the market. Hence, in order to reap the market share, cheap price is essential. According to Vietnamese people's behavior, we all prefer what is cheap, so that I think many people will change into Beeline service quickly. It is just the first attack of the whole campaign!
Besides, due to the current situation in Vietnam, all of domestic firms are involving into irresponsible services---especially the customer care services---that deterred the customer quite seriously. Following the daily news, we can easily encounter successive articles reveal all the technical errors or the bad services that Viettel or Vinaphone or Mobilephone are giving their customers. All the stuffs like that make me feel my belief on them is effing. We are always wishing for a better service, and Beeline happens to appear just the right time!
Furthermore, Beeline is professional, and I believe other firms would be able to learn from Beeline the way to do business professionally. Beeline undertakes to fairly compete within their own capacity with other firms. It is amazing to see how small, domestic providers rival against the big obstacle.
Anticipation
Beeline is trying to gain 2%-4% of the market as the end of 2009. After, they will run a long way to set up the services in almost 60 cities in Vietnam. And, it needs time for them to be accredited.
As a personal anticipation, I believe Beeline will be successful in Vietnamese market in the near future. They will quickly dominate over others and gain the market leader position in the next few years. Why?
Well, let choose me as an example. Once I am at Vietnam, I will use Beeline immediately without any hesitation. I know that when I am served under a world-class brand, I will receive a high-quality products and services. Why I bother using bad services from domestic firms when there is a better one waiting for me there? Many young people think like me; if you are a customer, you should have customer value. You have the right to choose the service and you are worth being served by the best services. Some bad firms will never improve if there are people who are willing to compromise and keep using their bad services. Vietnamese customers should be more aggressive and decisive to choose what best suits them.
I hope that Beeline will promote Vietnamese business into a new level. Let's see how other firms imitate the top-brand.
04:26 am
090809
2 comments:
You should work for Enron to archive your professionalism!!!.
I'm feel ashamed for you, man.
For an anonymous user, I don't bother answering, but are you indicating about Enron's collapse?
Well, you should know that business is essentially risky. Even the strongest brand can collapse. Just a little change in people's taste, the business would be affected. So, I don't see anything strange on Enron's death. It's just normal in the world of international business. This brand dies, that brand born.
Moreover, methinks, reap a working professionalism doesn't only mean to work for a foreign firm. The professionalism can be expressed by personality, regardless of the working placement. You could be professional if you are aware of what is professionalism is and to follow it, that's all.
Rather than that, the thing I call "professionalism" isn't just a way of speech but a standard of business style. People, especially Vietnamese, should go professional.
Last but not least, you can feel ashamed on me. Fine, it is none of my business and I don't care.
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